The Redwood Empire Foodbank marketing director contacted me to create images for their holiday postcard after seeing our holiday stock shoot photo. The postcard she is designing is one of the most important marketing pieces of the year because they call on donors to help them with providing enough holiday food boxes for families in need. This year after the pandemic and wildfires, there has been a 400% increase for people who do not have enough food.
The marketing postcard is double-sided. There is an image of a set table without food on one side and a holiday meal made from the holiday food box on the other side of the postcard. The goal is to show that a donation makes a difference at someone’s table by providing the ingredients for a nice holiday meal.
But the imagery can’t be like most stock images that show exuberant amounts of wine, silver, flowers, and candles because that is not the right feel or message.
I created a delicious holiday menu and meal using the ingredients in the Redwood Empire Foodbank 2020 holiday food box. This box will enable families to put a meal on the table. It will also be used at the foodbank to supply meals for seniors and local folks who come to the foodbank for a holiday dinner prepared by their volunteers.
The holiday box foods included:
- whole chicken
- canned ham
- dried pinto beans
- canned green beans
- stuffing mix
- canned peaches
- canned yams
- dried red chili peppers
- canned diced tomatoes
- masa flour
- Chili glazed and roasted chicken
- Baked ham
- Tomato butter green beans
- Whipped sweet potatoes
- Beans and rice
- Chili harissa sauce
- Peach bread pudding
PLUS I also prepared a delicious chili that could be made using the leftovers on the days after the feast. And I gave the foodbank a little stop motion image, too, along with all of the recipes.
Check it out! My time along with the cost of the food was my donation to them, which I surprised them with at the end of the shoot.